With the introduction of the internet it opened new doors for different ways of consuming music. Nowadays there are digital streaming...

“I think social media has to be looked at by artists in two different ways: first, as a way they can reach their fans directly, and...

“Artists interact with their fans to the ways in which artists promote new music and gain new followers.” Tim Alan Social media allowed...

“Giving the power back to musicians and their fans is a massive paradigm shift within the music industry. Before musicians began...

“Social media marketing also offers a cost-effective solution for bands and their managers to build buzz. For all up-and-coming bands...

Nancy Baym in her interview with Bandzoogle, discusses how the introduction of social media has impacted fan communities. She states that...